She has the right retail connections and she is arguably the “consumer products expert” in the Tank. Reviver is right in her wheelhouse: it’s a low priced, mass appeal product. I fully expect every Shark to bid on this business, but I think Lori Grenier will end up being their partner. Eric thinks it will be a different company after the show airs. The brothers basically shelved all other sales activities to prep for Shark Tank. Eric said it was a calculated move to go for the home run so they could scale quickly. The Sharks will be impressed that Reviver is already in every store already. He didn’t tell me what happens, it’s just a vibe I got.Įric’s background as a buyer got them in front of Walgreens and Petco. To be fair, I spoke with Eric Kusins prior to air and he sounds like a guy who gets a deal. I will be shocked if the Kusins don’t get a deal with at least one Shark. Will Sharks Revive the Kusins with a Deal? I think they are going to need a truck to tote the money they’re going to make off this product – it’s a BIG WINNER. The Kusins have created a perfect point of purchase, impulse item that’s practical and useful.
They can also be used to “freshen up” clothes you’ve worn previously – college kids will LOVE these things! At three bucks and change for a pack of two (each Reviver is good for 30-40 swipes), a lot of people will pick some up. I’d rather have some Reviver packets because they neutralize the odor while masking it with a fresh scent. As a smoker, I keep a bottle of cologne in my car to mask the smell if I’m meeting someone. There are many different applications for Reviver. Think of carrying around a packet of Reviver in a pocket or purse: if you smoke, you can instantly get rid of the smell want to “swipe on sexy,” get a fragrance infused Reviver have a stinky dog, swipe on the pet odor neutralizer. I think this product could grow big quickly and be acquired by a big consumer products company for hundreds of millions of dollars! The Kusins patented the clothing swipes concept and delivery system, so Reviver is going to be all alone in a new product category. Since Reviver was an innovation in the consumer products space, they found acceptance from buyers at Walgreens and Petco.
Since the concept of clothing swipes is brand new, the brothers faced an educational obstacle that they turned in their favor. Eric was a buyer for Neiman Marcus at the time and he brought a lot of value to the business. After a couple of years of development and testing, Reviver Clothing Swipes were ready for market.īen enlisted his brother Eric’s help. There was nothing on the market like what he envisioned, so he set about inventing it. The original idea for the product came when Ben, a smoker, wanted to eliminate the odor of smoke from his clothes without dousing himself in cologne. Reviver Clothing Swipes are a small, fabric covered “swipe” that fit over your fingers when you swipe it across your clothing, the fragrance infused waxy material inside the fabric releases a freshening and odor neutralizing scent on clothing or hair. Ben and Eric Kusins, brothers from a very entrepreneurial family, introduce a new “fragrance delivery system,” Reviver Clothing Swipes, to Shark Tank and the world in episode 606.
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